Pittsburgh Parks Conservancy launched a ballot measure to create a dedicated Parks Trust Fund that would raise funds for Pittsburgh park maintenance and upgrades. The funds would be divided equitably, ensuring parks with the most need receive the funds first. The measure passed in November 2019.
Ampersand managed the initiative campaign — hiring and training campaign staff. We were responsible for mail, TV, and digital advertising.
Ampersand was recognized with a Pollie recognizing a TV ad for a ballot initiative and Goldies for Television and overall excellence in direct mail.
